With Amazon’s October Prime Day underway, now is the perfect time to restock your beauty collection without breaking the bank. Amazon is a go-to destination for affordable makeup, skincare, and hair products, including tons of TikTok-famous finds. You can try out viral must-haves from drugstore brands like L’Oreal Paris and Revlon, as well as higher-end products from Nécessaire and Anastasia Beverly Hills.
The best part? Many of them are on sale for Prime Big Deal Days. Since it can be tricky to tell which internet-favorite products actually live up to the hype, I rounded up the best viral beauty deals to add to your cart ASAP. But you’ll need to act fast—discounts end tomorrow.
Best October Prime Day Viral Beauty Deals
- Anastasia Beverly Hills Brow Wiz, $15 (originally $25)
- Revlon One Step Volumizer Hair Dryer and Styler, $32 (originally $40)
- Nécessaire The Body Wash, $28 (originally $35)
- Maybelline Lash Sensational Sky High Mascara, $10 (originally $13)
- Briogeo Scalp Revival Rosemary Pre-Wash Oil, $25 (originally $32)
- Starface Pimple Patches, $10 (originally $15)
- L’Oréal Paris True Match Nude Hyaluronic Tinted Serum, $15 (originally $20)
Anastasia Beverly Hills Brow Wiz
$15 at Amazon
Anastasia Beverly Hills is the OG of eyebrow pencils, and the Brow Wiz remains at the top. Available in 12 shades (soft brown is my favorite), it has a retractable pencil on one end—no sharpening needed—and a brush at the other end. It glides on smoothly and mimics natural hair to fill in sparse areas to help shape and define your brows. Plus, it has more than 20,000 five-star ratings on Amazon, with shoppers saying, “It goes on smooth, looks natural, and stays the whole day.”
Revlon One Step Volumizer Hair Dryer and Styler
$32 at Amazon
This Revlon styling tool is a great option if you want a hot air hair brush and the Dyson Airwrap isn’t in your budget. It’s the number one best-selling hot brush on Amazon, boasting over 373,000 five-star ratings—and more than 67 million TikTok posts. What makes this tool so convenient is that you can brush, dry, and style your hair simultaneously. Shoppers called it a “game changer,” with one reviewer gushing that it left her hair “smooth and soft, frizz-free and styled.”
Nécessaire The Body Wash
$28 at Amazon
Spending money on a body wash sometimes feels like an unnecessary splurge, but this Nécessaire body wash doubles as skincare (and is on sale for less than $30). It’s packed with plant oils and vitamins to hydrate and soften your skin, and it also contains niacinamide, which helps strengthen your skin barrier. This cleanser is safe for sensitive skin and, due to its ability to calm breakout-prone skin, earned our pick of the best body wash for acne-prone skin.
Maybelline Lash Sensational Sky High Mascara
$10 at Amazon
With more than 200 million TikTok posts and 77,000-plus five-star Amazon ratings, this Maybelline mascara is definitely worth the affordable $10 price tag. The buildable, non-flaking formula lengthens and volumizes for your best lashes ever.
Want more tried-and-true viral beauty favorites? Keep scrolling for more deals to shop this Prime Day.
Briogeo Scalp Revival Rosemary Pre-Wash Oil
$25 at Amazon
Starface Pimple Patches
$10 at Amazon
L’Oréal Paris True Match Nude Hyaluronic Tinted Serum
$15 at Amazon
