When a beauty brand has the stamp of approval from tons of celebs and Byrdie writers, you can trust that it lives up to the hype—and Ilia Beauty is the perfect example. Celebrities including Kate Hudson, Emma Stone, Riley Keough, and Vanessa Hudgens number among Ilia’s famous fans, plus the brand’s clean beauty offerings often go viral on TikTok.
The buzzy brand is known for its skincare-centric approach to beauty, infusing many of its makeup products with nourishing skincare ingredients like niacinamide, squalane, and vitamin C. The result is a range of skincare and makeup products that both look and feel good on your skin while emphasizing your natural beauty.
Even better? You can score these must-have products at a discounted price now through June 13 during Ilia’s Friends & Family Sale. The rare sale has tiered offers you won’t want to miss, starting with 20% off sitewide. For orders of $125 or more, the discount goes up to 25% off, and for orders of $175 or more, you’ll get 25% off as well as a free full-size concealer. It’s Ilia’s biggest sale of the year aside from Black Friday, so get ready to shop ‘til you drop!
Best Deals to Shop During Ilia’s Friends & Family Sale
- Super Serum Skin Tint SPF 40, $38 (originally $48)
- Skin Rewind Complexion Stick, $38 (originally $48)
- Multi-Stick, $29 (originally $36)
- True Skin Serum Concealer, $26 (originally $32)
- Limitless Lash Mascara, $22 (originally $28)
- Liquid Powder Eye Tint, $22 (originally $28)
- True Skin Serum Foundation, $43 (originally $54)
- Bright Start Retinol Alternative Eye Cream, $37 (originally $46)
- Balmy Tint Hydrating Lip Balm, $22 (originally $28)
- The Base Face Milk, $46 (originally $58)
Super Serum Skin Tint SPF 40
$48 $38
With nearly 14,000 positive customer reviews, the Super Serum Skin Tint with SPF 40 is one of Ilia’s most popular products and it’s easy to understand why. This light coverage skin tint has a beautifully natural, dewy finish and helps combat skincare concerns such as dryness, blemishes, and wrinkles. “It’s moisturizing and makes your skin glow,” wrote one satisfied shopper, while another raved that they “cannot go without this [skin tint].”
Celebrities have also cosigned the Super Serum Skin Tint, with Kate Hudson calling it “really great” and “super dewy” in an interview with Glamour in 2022. Meanwhile, Vanessa Hudgens named it as one of her favorite things in The Strategist, saying, “There’s just a very light, subtle tint. It’s an easy everyday staple to help protect you from the sun.”
Skin Rewind Complexion Stick
$48 $38
One of Ilia’s newer products, the Skin Rewind Complexion Stick combines a concealer and foundation into one convenient, travel-friendly product. With a creamy formula that glides onto the skin and a natural-matte finish, this multi-use stick is great for on-the-go touch-ups. “It’s like instant baby skin,” Ilia founder Sasha Plasvic told Byrdie when the Skin Rewind Complexion Stick launched. For proof, just take a look at Emma Stone’s glowy, radiant complexion at the Producers Guild Awards earlier this year, which was thanks in part to this product, according to an Instagram post from Stone’s makeup artist, Rachel Goodwin.
Multi-Stick
$36 $29
The Multi-Stick is another Ilia staple (and one of my personal favorite cream blush formulas). Available in 12 stunning shades, this versatile product can be used as a blush, lip tint, highlighter, and bronzer. Additionally, the stick format makes it mess-free and portable—just ask Riley Keough, who said that she used to take her Multi-Stick with her everywhere in her 2022 Vogue Beauty Secrets interview.
True Skin Serum Concealer
$32 $26
In the market for a new concealer? You won’t be disappointed by the medium coverage, lightweight feel, and long-term skincare benefits of the Ilia True Skin Serum Concealer. Formulated with vitamin C, this creamy formula brightens and smooths skin with continued use over time. “I’ve been looking for a concealer that stays in place, conceals, and doesn’t separate, and I finally found it,” says one of the thousands of gushing reviews. In other words, there’s a reason this nourishing concealer is a best-seller.
Limitless Lash Mascara
$28 $22
The Limitless Lash Mascara is also a best-seller with 6000-plus positive shopper reviews and a five-star rating from the makeup artist who reviewed it for Byrdie. After trying the Ilia mascara, “my lashes were defined, curly, and had great length and volume,” wrote Khera Alexander in her review. She added that compared to mascaras that leave your lashes feeling dry and crunchy, this shea butter-enriched formula made her lashes look shiny and nourished.
Keep reading for more can’t-miss deals on Ilia Beauty products, including hydrating tinted lip balm, a milky moisturizer, and more. Just remember to add them to your cart before the sale ends on June 13.
Liquid Powder Eye Tint
$28 $22
True Skin Serum Foundation
$54 $43
Bright Start Retinol Alternative Eye Cream
$46 $37
Balmy Tint Hydrating Lip Balm
$28 $22
The Base Face Milk
$58 $46
